When the Australian Journal of Pharmacy (AJP) held its annual Australian Pharmacy Professional Conference and Trade Exhibition (APP2017) on the Gold Coast this year, the event reached an audience far beyond the 6,000 attendees thanks to ‘virtual conference’ Facebook live broadcasting, managed by Streamz and in partnership with Pacific Content.
Using Panasonic PTZ cameras, Streamz and Pacific Content worked to bring the virtual conference to life for the online AJP audience, delivering breaking news, keynote addresses from the Health Minister and Shadow Health Minister, interviews and much more.
“By creating live content that included conference coverage, conference news, interviews and sponsored content, we were able to expand the dissemination of knowledge beyond the 6,000 conference attendees to the 30,000 registered pharmacists in Australia. Our experience at APP 2017 is an exciting step forward in the transformation in the traditional conference structure to a more engaging and inclusive virtual conference platform.”
– Mike Mckenzie, Creative Director, StreamZ
The APP2017 stage was custom built to include three Panasonic PTZ Cameras (2x AW-HE130K and 1x AW-UE70K) and one roving camera to capture the events and excitement from conference floor. Content was then packaged into short pieces in the Sydney studio and sent back to the Gold Coast where it was rolled into live content from the stage and distributed across social media platforms, including Facebook Live and the AJP website.
“Live productions depend on sophisticated image production and high-performance cameras, whatever the angle, location or lighting condition. Panasonic’s range of robotic PTZ cameras have been designed to suit a wide range of live event broadcasts in a very affordable package, enabling businesses of all sizes to create high-quality live broadcasts on minimal budgets.”
– Matthew Alexander, Product Marketing Manager, Broadcast and Professional Video, Panasonic
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