News

NAB 2025 Lens Roundup: What’s New in Optics

Fresh off the NAB 2025 floor, a wave of innovative cinema glass has dropped from high-performance S35 zooms to full-frame primes and wild probe zooms built for macro magic. Standouts include DZOFilm’s versatile Tango zooms, NiSi’s fast T1.4 Aureus primes, a trio of creative new probes from Laowa, pushing the limits of specialty cinematography and more.

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Fujifilm Unveils Their First Filmmaking Camera “FUJIFILM GFX ETERNA” (New NAB Updates)

FUJIFILM Corporation announces that it is currently in the process of developing its first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025. The “GFX ETERNA” will feature a large format sensor, “GFX 102MP CMOS II HS”, which is approximately 1.7 times larger than a 35mm sensor, and the high-speed image processing engine “X-Processor 5”, enabling filmmakers to capture rich, true to life visuals and have enhanced flexibility in post-production.

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Blackmagic Design URSA Cine 17K 65 (NAB 2025 Updates)

Blackmagic Design today announced pricing for Blackmagic URSA Cine 17K 65 from $49,005 AUD (RRP). Blackmagic URSA Cine 17K 65 is a revolutionary new digital film camera that introduces new advanced technologies with total integration into the post production workflow.

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