News

Cooke Optics is announcing its entry into larger format cinema with the Panchro 65/i lens series, specifically engineered for 65mm imager cameras.

FUJIFILM Corporation announces that it is currently in the process of developing its first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025. The “GFX ETERNA” will feature a large format sensor, “GFX 102MP CMOS II HS”, which is approximately 1.7 times larger than a 35mm sensor, and the high-speed image processing engine “X-Processor 5”, enabling filmmakers to capture rich, true to life visuals and have enhanced flexibility in post-production.

Gulf Oil International through Threepipe Reply (UK) commissioned Sony Professional Alpha ambassador, Timothy Fare Matthews at First and Ten Productions to produce a partnership commercial between Gulf Oil and McLaren for their latest campaign. A production executed in partnership with Sony Middle East and Africa and Zeiss. Shot on the Sony BURANO and ZEISS Nano Primes, this campaign focuses on the synergy between the next-generation hybrid McLaren Artura supercar and the power of Gulf Oil, reaching consumer and business audiences across key Gulf Oil markets, including the Middle East, APAC, Europe, and South America.

Lemac is proud to announce that we are now exclusive Australia/New Zealand dealers and service support partners for TRIBE7, offering their cutting-edge lens lines, including the revolutionary BLACKWING7 and EZANA lenses.

Atomos announced updates to its popular Shogun, Ninja Phone and Shinobi II lines at IBC 2024.

SmallHD announces Ultra 10, the new 10-inch Smart Monitor with optional Bolt 6 integration, up to 2000nits of brightness, touchscreen camera control, Wi-Fi 6 connectivity, user-customizable dials, 6G-SDI architecture, and an IP54 rating in a slender and highly mobile form factor.

Sony Electronics Adds Two 4K Handheld Professional Camcorders with AI-based Subject Recognition Autofocus, Tracking, and Auto Framing

At IBC 2024, MID49 was showcasing a range of new products tailored for the latest camera releases, offering filmmakers enhanced tools and accessories for popular camera systems from Canon, RED, and Blackmagic.