Image: Film and Digital Times
Gulf Oil International through Threepipe Reply (UK) recently commissioned Sony Professional Alpha ambassador, Timothy Fare Matthews at First and Ten Productions to produce a partnership commercial between Gulf Oil and McLaren for their latest campaign. A production executed in partnership with Sony Middle East and Africa and Zeiss.
Shot on the Sony BURANO and ZEISS Nano Primes, this campaign focuses on the synergy between the next-generation hybrid McLaren Artura supercar and the power of Gulf Oil, reaching consumer and business audiences across key Gulf Oil markets, including the Middle East, APAC, Europe, and South America.
When asked about the ZEISS Cinematography Nano Primes in an interview with Jon Fauer of Film and Digital Times, Cinematographer and managing director of First and Ten Productions Timothy Fare-Matthews said:
“The overall look is very cinematic, sharp yet dreamy, with beautiful bokeh. When we were filming with the Nanos on the Burano, we were cramped up against the dashboard with the camera stripped down. The monitor was in an awkward position, making it difficult to adjust the focus or iris. Having the electronic lens data being fed into the camera to show what T-stop I was on, and all those other bits of information, helped in situations like that. I think that’s exactly what the Nanos are for. They offer a new layer of premium lens choices for productions with smaller budgets.”
Speaking about the choice to make the BURANO the main camera for this project, Timothy said:
"For me, the BURANO was the much more preferred camera of
choice on this job because of the extra features that come with it
to make it more economically pleasing. BURANO’s image stabilization and E-mount were especially useful."
Behind the Scenes
Watch the full behind the scenes video to hear more from Timothy on what he loved about shooting on the Sony BURANO and Zeiss Nano Primes.
Full Commercial
DOP & Director: Timothy Fare-Matthews / James Robins
Producer: Jorrie van der Walt / Käte Schalk / Gavin Naylor / Sabrina Seikaly
Agency: Threepipe REPLY (Ben Smale, Sydney Payne)
Available from Lemac
For more information or to enquire about ordering the Sony BURANO and ZEISS Nano Primes, contact our sales team.