From vlogging, to live steaming, to cinematic films. The wide view 14-30mm focal length is an Ideal match for social media creators switching between mediums.
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Weighing at just 181g, this compact lens is packed with convenient video features like the built-in Power Zoom.
Which allows for smooth variable speed zoom for a cinematic look and feel.
Internal zoom and optical IS of 5.0 stops reduces camera shake even when shoot in tough conditions. When equipped with an EOS R series camera with IBIS it achieves an excellent 7.5 stops for even further stabilization.
Showcase products, small objects or food close up with a short minimum focusing distance of 0.15m and max magnification of 0.38 (at 30mm). High speed and quite autofocus is also achieved thanks to the STM drive.