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Laowa introduced the world’s widest probe zoom lenses with two groundbreaking models: the 15-24mm T8 and the 15-35mm T12. Each lens features a 2.3x zoom range and an ultra-wide 110.5° field of view, paired with a 40cm-long waterproof barrel, the longest in its class, allowing filmmakers to explore tight, hard-to-reach spaces with creative freedom.

Interchangeable barrels (Direct View, 35-Degree View, and Periscope View) provide versatile shooting angles, while the standard ARRI PL mount can be swapped for Sony E, Canon EF/RF, Nikon Z, or L-mount, making these lenses an incredibly flexible addition to any professional toolkit.

Availability: TBA

The Laowa 15mm T4.8 Zero-D Shift Cine is a unique wide-angle lens designed for full-frame and large-format cameras, offering ±11mm of shift capability to correct perspective distortion without tilting the camera. Ideal for architecture, interiors, and large-scale cinematic scenes, it maintains straight lines and true proportions, making it a powerful tool for professional productions. Its generous Ø65.2mm image circle covers formats like RED V-Raptor VV 8K, ARRI Alexa 65, and Blackmagic URSA 17K, while its close focusing distance of just 20cm adds creative flexibility for detailed foreground elements and macro-style shots.

Engineered with Laowa’s “Zero-Distortion” optical design, this lens delivers clean, straight lines with minimal post-processing required, even before applying shift adjustments. The optics are tuned for excellent sharpness and low chromatic aberration, ensuring crisp detail and accurate color rendition across the frame. Whether you’re avoiding unwanted reflections by shifting the lens or preserving architectural accuracy on large-format sensors, the 15mm T4.8 Shift Cine offers a unique blend of technical precision and cinematic quality for high-end storytelling.

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The NiSi Aureus Prime T1.4 Cinema Lens Kit is built for serious filmmakers who demand both optical performance and practical usability. With an ultra-fast T1.4 aperture across all five focal lengths (18mm, 24mm, 35mm, 50mm, and 85mm), the lenses excel in low-light environments while delivering rich contrast, shallow depth of field, and beautiful cinematic bokeh. Designed for full-frame sensors with a 46mm image circle, they offer edge-to-edge sharpness and minimal vignetting. Advanced optics minimize chromatic aberration and distortion, while the nearly zero focus breathing ensures clean, natural focus transitions that preserve composition. A 300° focus rotation enables precise manual control, perfect for nuanced focus pulls in demanding shoots.

Built with consistency in mind, each lens in the set features the same 90mm front diameter, identical 1300g weight, and durable yet lightweight metal construction, ideal for gimbal, handheld, and drone use. The kit is fully PL-mount compatible and supports a wide range of adapters, including drop-in filter systems for added creative control.

Additional features like an interchangeable rear filter slot, swappable focus scale (feet or meters), and true-to-life color reproduction make the Aureus Primes a versatile choice for professional productions. Designed to pair seamlessly with NiSi’s Athena Primes, this kit offers a complete, cohesive toolset for modern cinematic workflows and comes packaged in a rugged hard case for safe transport and storage.

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DZOFilm’s Tango S35 Zoom series brings cinema-grade optics together with ENG-style usability, delivering professional flexibility across a wide range of productions. The 18-90mm T2.9 and 65-280mm T2.9-4 zooms each offer strong performance in their respective focal ranges with both lenses featuring a 16-blade iris for smooth, elegant bokeh and consistent color rendition, ensuring lifelike skin tones and visual continuity across the series. Designed for Super35 sensors and available with interchangeable ARRI PL and Canon EF mounts, they’re compatible with a wide range of cine cameras. The optical design minimises breathing, distortion, and chromatic aberrations, while luminous focus markings in feet improve usability in low-light environments, ideal for demanding shoots in fashion, sports, and documentary work.

Beyond their optics, the Tango zooms offer practical features that enhance workflow on set. A long focus rotation allows for precise control, and support for an optional Movcam servo unit adds remote functionality for focus, iris, and zoom, perfect for live events, broadcast setups, or fast-paced location work. With the 18-90mm maintaining a constant T2.9 aperture throughout the zoom range and the 65-280mm transitioning smoothly from T2.9 to T4, the pair offers consistent exposure and image quality throughout. Whether mounted on a shoulder rig, studio setup, or remote head, the Tango zooms strike a balance between versatility and cinematic precision, making them a valuable addition to any production kit.

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At NAB 2025, Atlas Lens Co. expanded its Mercury Series 1.5x Full-Frame Anamorphic lineup with the announcement of three new focal lengths: 24mm T2.2, 27mm T2.2, and 32mm T2.2. These wide-angle additions bring even greater versatility to the Mercury family, allowing filmmakers to achieve the signature cinematic anamorphic look with more framing options—especially for expansive environments, tight interiors, or dynamic handheld shots.

The new lenses join the existing Mercury set, which includes the 36mm, 42mm, 54mm, 72mm, 95mm, and 138mm focal lengths—all offering 1.5x anamorphic squeeze and full-frame coverage, currently available through Lemac Rentals.

Availability: Contact Rentals Here

Unveiled under glass at NAB 2025, the upcoming FUJINON LA30x7.8BRM-XB2 is the latest addition to Fujifilm’s LA series of 4K broadcast zoom lenses, combining affordability, portability, and high-performance optics for today’s fast-paced production environments. With a 30x zoom range spanning 7.8mm to 234mm, the lens is designed to meet the growing demand for versatile and cost-effective tools across news, live events, houses of worship, and corporate productions. Weighing just 1.8kg and measuring 190mm in length, the LA30x7.8 keeps operators agile, especially in handheld and shoulder-mounted scenarios, without compromising image quality.

Designed with modern workflows in mind, the lens features 16-bit high-resolution encoders for precise virtual and remote production integration, a newly developed high-speed drive unit, and 4K optical performance throughout the entire zoom range. Fujifilm’s advanced HT-EBC coating enhances light transmission and ensures accurate color reproduction, while smart additions like electronic flange back adjustment and a macro function (focusing up to 0.05m) streamline usability on set. With a compelling mix of creative flexibility and production-ready features, the LA30x7.8 is set to be a go-to tool for content creators working within tight budgets and high expectations.

Availability: TBA

At NAB 2025, Canon unveiled the DIGISUPER UJ122, a premium 2/3” 4K field box lens engineered for live broadcast and sports production. With a telephoto reach of up to 1000mm, this high-magnification lens offers outstanding optical performance, delivering crisp, realistic images with superb gradation and minimal color bleed, ideal for 4K HDR workflows.

A standout innovation this year is Canon’s new optical unit, which can be integrated into both the DIGISUPER 122 and 111 lenses. This unit allows operators to achieve a shallow depth of field even at higher f-stops, making it easier to maintain focus on fast-moving subjects while achieving a more cinematic look. Designed to preserve compatibility with existing equipment and color pipelines, this upgrade offers a new layer of creative flexibility without disrupting established production workflows.

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